Postal Promotions: Mailers Discounting Mobile

The product samples promotion provides mailers a 5 percent up-front postage discount on qualifying mail that contains said samples. The promo is designed to raise awareness of the new "Simple Samples" pricing in Standard Mail that went to effect in January. Registration is May 1-Sept. 30.

However, it's not only Mr. ZIP who's helping mailers and marketers cut down on their postage costs. The nation's leading direct mail printers are also doubling down on their efforts to maintain the mail stream as the channel of choice for marketers. Among them is Japs-Olson of St. Louis Park, MN, where President Michael Murphy takes the partnership path with mail clients to reduce delivery costs. The printer constantly analyzes client mailing patterns and suggests either a front end optimization or the printer's preferred workflow of commingling.