The PODi Smorgasbord
Thought leaders in the world of digital print recently got together in Las Vegas for the annual Print On Demand Initiative conference, dubbed PODi AppForum 2011
Ashoo talked about connecting and partnering with advertising and marketing agencies. It begins, he said, with the “Selling to VITO” approach of super sales guy Anthony Parinello. Once you reach that “Very Important Top Officer,” the strategy is to partner with the agency. Be an educational resource for them on ways to reach and interact with target audiences, and have some “skin in the game” so the relationship is truly one of partnership.
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