PODi 2011 Focused On The World Of Digital Print, Social Media, Twitter, Facebook

By Noel Ward

Data is Key

Because effective handling and management of data is crucial to successful marketing campaigns, some sessions took fairly deep dives into data analytics and customizing market segments with cluster and factor analysis. In one with Kodak’s Serge Grinchmanoff and Dave Fenske of Fenske Media in Rapid City, S.D., the presenters did a fine job of showing how data analytics can be managed and used to add measurable value to print and cross-media campaigns.