The PODi Smorgas­bord

Sessions ranged from strategies and tactics for using social media tools like Twitter, Facebook and LinkedIn; leveraging the power of cross-media tools such as those from MindFireInc and XMPie; and how leading print engine vendors like Canon, HP and Xerox can support social and cross-media initiatives. Other sessions provided updated takes on common challenges for print providers, such as ensuring a Web site actually engages customers, fitting Web-to-print to one’s business, and how to best implement consultative selling techniques. The great thing about PODi AppForum was that the people presenting these sessions were industry thought leaders who shared the proof points of their success.