PODi 2011 Focused On The World Of Digital Print, Social Media, Twitter, Facebook

By Noel Ward

At the time PODi was nothing more than a loose trade association to support the nascent print-on-demand market. It has since taken on a life of its own to become a key conference in a dynamic and still-growing segment of the print industry.

Staged annually in Las Vegas, PODi 2011 was once again the home for thought leaders in the world of digital print. Dubbed AppForum, PODi was all about the many applications associated with digital print, but with a particular focus on how social media can be used to drive print.