Pitney Bowes Releases Mailstream White Paper

Apply the highest data quality practices. The shortest route to the trash bin is via a wrong address or a misspelled name.

Mandate the highest mailing accuracy and integrity—especially with personalized transactional mail and inserts. Misdirected mail can turn customers off an entire brand. The wrong marketing message—or worse, the wrong personal document to the wrong person—is far more than a bad impression.