Pitney Bowes Releases Mailstream White Paper

Pitney Bowes offers the following advice for marketers who want to optimize the mailstream:

Leverage customer intelligence to create more personalized messages that enable cross-sell and up-sell opportunities and ultimately foster customer loyalty.

Deliver relevant communications to your customers. Your message is traveling with an important personal document (eg, bank statement, insurance explanation of benefits). Be respectful of the medium by keeping the marketing message aligned with the purpose of the document. In addition to content alignment, a relevant document is always accurate.