Pitney Bowes Releases Mailstream White Paper

“Mailstream marketing is the fastest way to optimize both B2B and B2C customer communications management. Printed mail—postcards, letters, catalogues or brochures—are all catalysts to driving Web site traffic today. Mail continues to be a traditional medium that drives behavior in the digital world,” said John Schloff, Vice President of Marketing at Pitney Bowes Document Messaging Technologies. “The customer intelligence delivered throughout the mailstream is essential to marketers who are both optimizing their customer communication management, and also benchmarking their marketing performance.”