Pitney Bowes Hit with Lawsuit

Five motorists are taking a Pitney Bowes subsidiary to court for placing advertisements inside their automotive registration packets, the Associated Press reported.

The suit alleges that Imagitas, acquired by Pitney Bowes in 2005, used personal information provided by the Florida Division of Highway Safety and Motor Vehicles to “target and distribute advertising materials.” A lawyer for the plaintiffs claims that the use of motorists’ names and addresses for commercial use is a violation of the federal Driver’s Privacy and Protection Act, the AP reported.