Pick Your 'Setter

Schrader: In the future we are planning on producing more four-color work. At that time we will be either migrating to a platesetter or a direct imaging press.

Kovalsky: Yes, quality has improved significantly. At this time, we are researching the technology by evaluating the capabilities of different machines. Concurrently, we are evaluating the corporate demand for short-run color (color copies, short run offset, etc.). Perhaps the biggest decision that we need to make is whether we purchase a toner-based or ink-based machine. By mid 2002, we'll perform a formal cost benefit analysis and present that to our leadership for review.