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Hassmiller noted that university in-plants have more locations than Kinko's, and the money generated at each Kinko's store is equivalent to what the average in-plant brings in. But to compete, he noted, in-plants have to act more like Kinko's in one critical way: Promotion.
"The need to market your services internally...is just about as critical as it is for the local Kinko's," he said.
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