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By the end of the decade run lengths will decrease by 78 percent and 30 percent of digital color work will be personalized, he said. Applications of VDP include direct mail, invitations, customized sales collateral and newsletters, said Sands.
Jeffrey Smith, president of ProBuyers LLC, presented a session on higher education copier programs. He has noticed an increase in the number of schools getting faster machines with online capabilities and saddle stitching. Smith warned against hidden copier costs like PostScript drivers, firmware upgrades and staples, and he advised managers to challenge vendors who say they are the best by asking them for data backing that up.
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