Philadelphia Welcomes ACUP

"Revenue really comes from service," said Jim Muchler, of Bucknell University. "We design Web pages, e-mail broadcasts with graphic designs, variable data. We have clients who come to us and say...'Can you update our Web site for us?' "

Participants agreed that variable data printing (VDP) is the way of the future (and to increased revenue), and the way to get there is to strongly market it to the university decision makers, especially through the use of studies and surveys.