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Devis looks at complaints as opportunities. They offer a chance to educate the customer and to repair and solidify your relationship. They also point out areas the in-plant needs to improve, he said.
In an often humorous presentation (as when he detailed his experiences with the "toilet" on a train in China), Dr. Michael W. Jackson urged attendees to aggressively advertise their services, make customers feel special and learn to delegate jobs. He said that in the future, in-plants will come under more scrutiny, as identity theft and security concerns mount. An increase in foreign students will mean publications will have to be printed in multiple languages.
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