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Devis stressed that the customer is the most important person to the in-plant. Employees should understand that customers do not interrupt their work, but are the purpose for it; customers don't depend on you, you depend on them.
To keep customers in good spirits, he said, answer phones promptly and never keep customers on hold longer than a minute. CSRs should always sound pleasant and pay attention to what the customer is saying, he said, since tone of voice can account for 82 percent of a message's impact.
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