Philadelphia Welcomes ACUP

Beyond Customer Satisfaction

More important than marketing, though, is retaining the customers you have. To stress this, Ray Chambers of Juniata College and Jean-Luc Devis of Oregon State University spoke about customer satisfaction.

"You really need to go past satisfaction," noted Chambers. Help your customers succeed and reach their business goals. To do so, though, you must understand what they do and what motivates them.