Pesko to Give Xplor Keynote
Charlie Pesko, founder and president of InfoTrends, will deliver the keynote address at the Xplor Document University, to be held in conjunction with Graphics of the Americas/Xplor. Pesko’s address, to be followed with a panel discussion, will take place on Thursday, March 1 from 4:00 to 6:00 p.m. at the Miami Beach Convention Center.
Titled “Cross Media Publishing: Enhancing your Customer Relationships,” this session will explore the development of cross-media publishing strategies that will serve an organization in forging deeper relationships with its customers. Topics to be covered include:
• The changing business of document communications
• Cost-effective creation of information that can be published and delivered in different formats
• Capturing attention through the use of color
• How effective one-to-one communications can enrich direct marketing programs
“Until recently, most of our customer communications have taken the form of printed documents, including account statements and invoices,” says Skip Henk, president and CEO of Xplor International. “Today, the definition of the document continues to change, as successful companies must now understand the marriage of human behavior, new technologies and new communications mediums.”
Pesko will share the stage with senior industry leaders including representatives from Adobe, Compass Capital, IBM, Kodak, Nipson, Océ and Xerox.
“According to an InfoTrends study on multi-channel communications, over 50 percent of an organization’s content has shifted to an electronic-first delivery model,” says Pesko. “As a result, the growing number of channels and the need to capture attention has made effective customer communication more complex than it has been in the past. As the range of media that needs to be supported expands, it challenges an organization’s ability to manage information and processes to communicate effectively and consistently.”
Xplor’s Document University is an ongoing program of technical, executive and professional development programs and products designed to provide the education tools needed to excel in today’s professional environment. For more information, go to www.xplor2007.org.
