Performing Under Pressure

U.S. Bancorp Piper Jaffray began as a regional company, with most of the in-plant's customers located in the Minneapolis area. As the company has grown, though, Schleuter has seen his in-plant gain responsibility for customers as far away as the Pacific Northwest and California. Jobs from these distant areas are often sent to the in-plant via Zip disk. Since there is no mandate to use the in-plant, Schleuter has initiated a marketing campaign so new members of the corporate family know of the services the shop provides.