Penn State-Competition In Happy Valley

These costs and the lack of first refusal require Pierick to concentrate on providing only mainstream products and services to the campus, located in what's known locally as Happy Valley.

"We know we won't compete well at one end of the bell curve—glory printing, the five- and six-color work—nor do we compete well at the other end of the spectrum where some of our competitors have driven costs way down," he says. "If we had a commitment of all the full color work on Penn State, we'd have enough work to make it profitable."