PDF/VT to Bridge Gaps, Unify Production Workflows for Variable Data, Transactional and Transpromo Print Jobs

Based on PDF, a widely utilized and accepted final form exchange format, PDF/VT will simplify and streamline production workflows for VDP, Transactional and TransPromo print jobs and facilitate greater collaboration between marketers, designers, prepress and printers. PDF/VT files will be easily previewed, proofed, annotated, and approved across distributed workgroups using readily available desktop software. Since PDF/VT will serve as a digital master file format, the same file used to review a VDP job can be used to render it for digital presses. This support for more complex color graphics and color transparency provides content designers and marketers new opportunities to create printed customer communications with greater appeal.