Paving A Better Path

Pushing The Marketing Message

But technology is not where Joe Goss has had his greatest impact. He was among the first voices pushing in-plants to market their services. The notion was unheard of back in the mid-'80s when he started advocating it at local IPMA chapter meetings and later at Big Ten and ACUP conferences. Managers back then thought of themselves as printers. Goss had a different—and slightly shocking—message for them.