A Tradition Grounded in Print
Patrick O’Donnell, manager of Blue Cross Blue Shield of Michigan’s print operations, reflects on a long career and the evolution of the in-plant.
“We work very closely together,” he explains. “All the software they have, we have. And they have great technicians. More than 90 percent of the time, when they send us a file, we can simply RIP it and send it over to an iGen or to our computer-to-plate system.”
Throughout his tenure at Blue Cross Blue Shield of Michigan, O’Donnell has witnessed some monumental moments in the history of print: desktop publishing, computer-to-plate and now the advent of digital printing that rivals the quality of offset.
- Companies:
- Xerox Corp.
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