Paper suppliers have expanded their digital paper and substrate product lines and introduced pre-converted and specialty papers. In-plants can use them to bring in additional digital print volume.

By Barbara A. Pellow

Although digital printing still represents a small part of the industry, it’s growing more quickly than traditional offset and gravure. Similarly, digital paper and specialty substrates, though still a fraction of the whole market, are the fastest growing categories in paper.

Printers are challenging equipment vendors and paper suppliers to develop and certify new and more varied products. Digital printing is also gaining broad acceptance in the creative and design community.

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Companies:
Xerox Corp.

Barbara A. Pellow Author's page

Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.

Digital Paper: Adding Value And Volume