Digital Paper: Adding Value And Volume
Digital presses don’t fit well into a print-then-convert work process. Even a small amount of setup waste is a major problem when every impression in the job is unique. Fold-N-Go stock is delivered to the printer pre-converted with all of the perforations, die cuts and adhesives in position. After the job is printed, the only required post-press converting is to finish each piece with traditional folding equipment. Convertible Brands has standard template sizes or the folders can be designed for customer applications. These include personalized mailings, catalog inserts, reply postcard mailings, billing statements, perfed coupon mailings, CD cases and pocket folders.
- Companies:
- Xerox Corp.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.