Digital Paper: Adding Value And Volume
Suppliers have expanded their digital paper/substrate product lines and introduced pre-converted stocks. In-plants can use them to bring in additional volume with new applications.
Historically, marketing materials requiring envelopes and other complex conversions have been printed with offset technology and converted later. Printing overruns compensated for the waste involved in setting up the converting. The lengthy setup and specialized equipment involved limited these types of mailings to large-volume runs.
- Companies:
- Xerox Corp.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
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