Digital Paper: Adding Value And Volume

Pre-scored Sheets

Convertible Brands, a subsidiary of Inter-State Studios, demonstrated its Fold-N-Go stock for the first time at Print 05 in Chicago. According to George Fry, managing director, “There was no place to buy pre-scored paper. After extensive searching, we realized we would need to produce our own to support the needs of our parent school photography company, Inter-State Studio. We sought out paper converters and worked out agreements with them to create custom templates with our die cuts built in. We believed that if we found value with pre-scoring papers, others would, too. As a result, we formed a new company, Convertible Brands, brought a new product, Fold-N-Go, to market, and patented the offering.”