Digital Paper: Adding Value And Volume
Several in-plants are producing custom folders using pre-converted stocks. They want to ensure that their shops can support trade shows, public relations events and sales people with professional and customized folders for documentation. In-plants print color graphics and personalized text on the heavyweight coated or uncoated folders. They can be tailored to hold presentations, sales collaterals or seminar agendas. They are easy to assemble and come with pre-cut slits inside the pocket for business cards.
- Companies:
- Xerox Corp.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.