Digital Paper: Adding Value And Volume
Another example is a card for a restaurant that has two equal-sized repositionable labels, one suitable for posting on a fridge to remind customers to look at their online menus and the other a coupon for two free toppings on any large pizza order. Once you peel off the stickers, you are left with what you always had before, a quality business card. Meanwhile, the addition of the labels adds new value to an old business tool.
- Companies:
- Xerox Corp.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.