Digital Paper: Adding Value And Volume
Suppliers have expanded their digital paper/substrate product lines and introduced pre-converted stocks. In-plants can use them to bring in additional volume with new applications.
In one example, a business card features three repositionable labels. Two are small labels, one with full contact information that could be pasted into an address book and one that could be used as a mailing label. The third label uses up the bottom half of the back side of the card and could provide a space to write.
- Companies:
- Xerox Corp.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
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