Digital Paper: Adding Value And Volume

Even mundane business cards can be leveraged to create an effective callback mechanism, which helps enormously in retaining an already established business image in your market. You can create and increase business visibility while helping your company or organization stand out from the crowd.

Margi Orman, senior production coordinator at Thomson Publishing, is using the Xerox DocuMagnet stock to ensure that clients remember how to contact sales staff. The stock has a magnet integrated with an 8.5x11? carrier sheet. Sales rep information is printed on the magnet so clients have a permanent record of whom to contact. Universities are using the stock to print refrigerator magnets with sports schedules, and creative marketing departments are integrating “save the date” reminders on magnets with direct mailers.