Paper or Plastic?

E-books Taking Over? Not Likely

If you are in the media printing business, you may be concerned with all the hype over emerging "eReaders" (which include laptops, PDAs, cell phones or portable magazine-like devices that can be folded). Don't be overly concerned: this is a faddish burst of foolishness by would-be "visionaries" who can't, literally, see the forest for the trees. The mass consumer marketplace will not embrace it on a scale that impedes print, as the technology will always be too impractical, too inconvenient to carry around for many, costly if lost, and subject to early obsolescence.