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Look at it this way: if you print wallpaper, your market won't change much: "virtual wallpaper" still leaves the wall bare. But, if you are a catalog or direct mail printer, your market is radically changing—and not necessarily for the worse.
As an in-plant, you can be more adversely affected. Forms-printing, for example, is probably irreversibly dead on a scale you might be used to. If the form can be filled in more effectively by electronic means, why print it out and fill in the form with your indecipherable penmanship (if you are like me)?
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