Paper or Plastic?

Fads abound with any new technology, but as the 2000-2001 Internet bust proved, any technology that does not produce a better product or service will fail; you have to be able to anticipate the marketplace with a pragmatic vision.

Yes, the products and services you sell will change. Some will cease to exist as a viable market. Overall, expect to be more service-oriented (the operable term is "value-added"). So, just like publishers today are fond of calling themselves "content publishers" instead of magazine or book publishers, you will become "content disseminators," helping content use the most appropriate delivery mechanism to reach the consumer.