Paper or Plastic?

In other words, help your customers become more efficient and more successful and you have made your operation an integral force in your customer's success.

In a nutshell, whether you can benefit—or survive—depends on how quick and nimble you are at adopting useful and practical technology.

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Bert Langford is president of Bert N. Langford & Associates, a publishing consultancy in Denville, N.J. He can be reached at bert@bnlconsult.com