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• Expect a greater convergence in print vs. the Internet with technologies not yet in place. For example, RFID chips can be printed on paper, and printing can already be optically scanned.
In-plants need to—as the major printers are already beginning to do—offer value-added technology that enables customers to better manage their content and supporting activities. This requires extending beyond traditional print to offering such value-added products/services as management information systems in addition to digital content creation/production systems.
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