Softening Paper’s Environmental Impact
YOUR CUSTOMERS are concerned about the environment. Many of them, in fact, would be happy to pay extra to read publications printed on recycled paper.
According to a recent survey by the Green Press Initiative, Book Business magazine and Co-Op America, 80 percent of book/magazine purchasers said they would be willing to pay more for reading material printed on recycled stock.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.