Paper Options for Continuous-feed Inkjet

So why doesn't continuous-feed inkjet dominate the market? Challenges include education, workflow, sales and finishing, as well as the limitations of the technology. The technology continues to evolve, though, with improvements to paper, ink, workflow software and to the presses themselves.

While much of the discussion focuses on image quality and technology, it is important to note that digital print is a very different sale than conventional print. The value proposition of digital involves a total system solution around better targeting, better logistics and less waste, which results in a better return on the customers' investment rather than a lower per unit cost. Also, the decision on inkjet versus toner depends on the image quality required, substrate, ink coverage and run length. The right solution depends on the specific application, and inkjet is gaining ground.