Papa Johns-The Big Cheese

"We're averaging six and a half to seven million free-standing inserts (FSIs) a week," explains Klausing. "So to accommodate that volume and provide more control over quality, we decided to buy a press and bring the operation in-house."

Because there are so many variables inherent in the production of FSIs—like individualized store addresses, phone numbers and special offers—many in-plants might outsource the work. Yet Klausing says outsourcing offers neither the speed nor control the company needs.