Overcoming Fear Of The Network

You can't really blame them—they're not trying to make your life miserable. They're just afraid of using the network. It's your job to put them at ease.

One-on-one Interaction

Most in-plant managers that have become old pros at running an e-shop say good communication is the key to overcoming customers' fears of the unknown. Mike Schrader, manager of Printing and Publishing Services at Mercury Marine, in Fond du Lac, Wis., makes it a point to talk to customers whenever they drop off a hard-copy job in person.