Overcoming Fear Of The Network

In the end, bringing customers up to speed means maintaining a strong relationship with them.

"We've worked a very long time to develop a good relationship with the graphic designers," says Grilz, of Pittsburg State. "Now, they're like a feeder for me."

Mehle puts it this way: "Often, we assume it's just a natural thing to submit jobs this way. But for some it's not."