Overcoming Fear Of The Network

The open house was a big help in overcoming indifference to the shop's capabilities, says Brown, and it got his customers to pay attention.

The Benefits Of E-submission

If you promote electronic submission throughout the company, be sure to list the benefits that go along with it.

For instance, Bob Hulett, manager of Central Printing Services at Beckman Coulter, in Fullerton, Calif., says submitting PDFs can go a long way in easing a customer's mind.