Outsourcing OUT--In-plant Back In

In 1993, Blue Cross Blue Shield of Colorado and Nevada removed the FM firm from its print shop—though it retained its services in its mail operation. The insurance company then went about starting up its own in-plant again. Stephens had just the person in mind to run it: Sandy McFarland. Unfortunately, McFarland had just taken another job. Acting quickly, Stephens was able to persuade her to come back and oversee graphics, printing, print purchasing and fulfillment.