Outsourcing--Friend or Foe?

Multi-color or process color printing or even color copying may be major parts of your market and deserve individual category status. Items such as brochures, self-mailers and flyers may justify a category. There may also be several service areas outside of the traditional printing environment such as courier service, bulk mail handling, stock only sales and others that may deserve a separate category. Most in-plants can segment their product offerings into a list of eight to 12 general categories.