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Traditionally, in-plants have attempted to perform all types of printing and reproduction internally. Managers promoted their in-plants with slogans like "one-stop shopping" or "no job too large or small."
To fulfill customers' requests for every possible type of printed piece, in-plants stretched their human and equipment resources to the limit. Pressmen on one-color duplicator presses were asked to print four-color brochures. Bindery staff using tabletop folders and small stitchers produced large quantities of booklets and brochures.
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