Outdoor Signage Strategies to Enhance Durability and Impact

A new article in Wide-Format Impressions is packed with tips for in-plants that produce outdoor signage. Here's a quick summary:

1. Choose the Right Materials
2. Durability: Use weather-resistant materials like aluminum, stainless steel, acrylic, and high-density urethane.
3. Advanced Finishes: Apply coatings like powder coating, anti-graffiti films, and UV-resistant laminates to protect against fading, corrosion, and vandalism.
4. Sustainability: Offer eco-friendly options such as reclaimed wood, water-based inks, and energy-efficient LED lighting.
5. Design for Maximum Impact
6. Size & Placement: Ensure visibility and avoid obstructions.
7. Color & Contrast: Use high-contrast color schemes for legibility; backlit or halo-lit options enhance appeal.
8. Architectural Integration: Ensure signage complements surrounding buildings and landscapes.
9. Understand Permitting & Compliance
10. Research local zoning laws and permitting requirements early.
11. Build relationships with municipal officials to stay ahead of regulatory changes.
12. Provide clients with proper documentation to speed up approvals.
13. Communicate potential regulatory delays and fees upfront.
14. Ensure Proper Installation & Maintenance
15. Secure Mounting: Use robust anchoring techniques for structural integrity.
16. Weather Considerations: Plan for climate-related challenges.
17. Ongoing Maintenance: Offer post-installation support, including routine inspections and cleaning.
18. Future-Proof Your Business
19. Stay updated on industry trends, attend events, and invest in training.
20. Experiment with new materials and techniques.
21. Focus on digital integration, sustainability, and high-impact designs to remain competitive.

By implementing these strategies, in-plants can enhance the durability, compliance, and effectiveness of their outdoor signage while staying ahead of industry trends. Read the full story here.