OSU Revamps Communications with VDP Software

Ohio State University (OSU) has selected the Dialogue software application from Exstream Software by HP as the primary tool to overhaul and improve its student communication system. The university needed a standard platform for producing the more than 250,000 student communications it sends annually, including admission letters, grant awards, loan information and more.

Dialogue will enable OSU to produce automated, data-driven student communications that are specifically created and customized for each student with the insertion of targeted, relevant messaging. It support delivery through print/mail and online channels.

“We have seen an increase of several thousand applications each year and serve a student body of close to 68,000,” noted Bruce Boda, senior systems manager for the Office of Information Technology at Ohio State. “Dialogue’s ‘click-and-go’ technology is particularly important since the administrative department employs a mixture of IT and business users. We are looking forward to the benefits of a more automated system that will help us reduce infrastructure costs and streamline our student communication processes.”