Oregon State University Printing and Mailing Services introduced its Xerox iGen3 at a Halloween open house.

By Bob Neubauer

Another VDP piece for Housing and Dining was sent to new students with information on their dorms, pictures of their rooms and information about their roommates. The in-plant used XMPie VDP software to put these pieces together.

“One-to-one marketing is definitely the way of the future,” remarks Lyons. Having a machine capable of producing it is becoming crucial for in-plants. “I think it’s a critical piece for the future and helps ensure the longevity of your in-plant,” she says.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

Scary Introduction to OSU’s New iGen3