Open Houses Strut Your Stuff With Pride

"It's a good thing you don't like selling, Ray," I said, tongue-in-cheek. "You wouldn't be very good at it."

As in-house managers we all have a serious responsibility to sell our product. Whether it be by hitting the pavement and knocking on doors, visiting clients or holding open houses, we must acknowledge that we do not have a "captive" customer base. Whether you're buried in the bowels of the basement, relegated to a remote site or smack in the middle of campus, it is essential that your customer base know what you do and know that you take pride in doing it. "Out of sight, out of mind" is a very dangerous place to be.