Open House--Should You Have One?

Also, it doesn't hurt to get vendors involved.

"Heidelberg provided a press demonstrator, and the regional sales manager spoke at the event," says Craig. "They presented a Speedmaster Club plaque and also contributed significantly to the refreshments."

Don't underestimate the importance of refreshments at your open house. Feeding people usually puts them in a good mood, plus it gives them a break and a chance to discuss what they've seen.