Open House--Should You Have One?

Though today's technology (fax, e-mail, Internet, digital file transfers, etc.) brings us more closely in contact with our customers and prospects, our physical presence is essential.

We have learned that perhaps the most effective way to have a collective audience at any given time is to have open house events. One of the secrets to a successful open house is to attract as many customers and prospective customers as you are equipped to handle. But don't stop there. Go after the top brass in your organization.